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Building the next generation of flooring visualiser

roomWIZ was created by the team behind onfigr, an award winning UK technology company specialising in visualisation and planning tools for top brands in the home improvements sector. Onfigr was originally part of multi-award winning CGI agency Pikcells but branched off in 2023 to further develop the visualisation technology.

Since 2017 our team has been developing online visualisers that allow customers to change different surfaces such as floors, walls and kitchen units, helping them to make better decisions.

Our visualisation technology has been recognised with industry awards and is trusted by brands looking for innovative ways to showcase their products online.

roomWIZ represents the next step in that journey.

roomwiz onfigr timeline
FLOORWIZ

Built on proven technology

Before launching roomWIZ, we developed floorWIZ, a highly successful floor visualisation platform used in the epoxy and concrete coatings industry.

floorWIZ helps coating brands showcase their finishes in realistic environments and has become an important tool for companies operating in that sector.

The experience and technology behind floorWIZ provided the foundation for roomWIZ.

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IN GOOD HANDS

A UK team focused on innovation

roomWIZ is developed and supported by a UK-based team that combines expertise in:

• Visualisation technology


• Creative production


• Software development


• Interior product marketing

Our focus is simple — build tools that help flooring brands present their products more effectively online.

Floating Balls

😇 Our values

Innovation
We are driven by a constant desire to improve how things are done. From AI-powered search to advanced visualisation technology, we challenge conventional approaches and build smarter solutions that move the industry forward.
Customer focus
We build our products around real customer needs. By listening closely and responding quickly, we ensure our platform evolves in ways that genuinely benefit the flooring brands we work with.
Ownership
We take pride in our work and hold ourselves accountable for the outcomes. Every member of our team is committed to delivering high-quality results through focus, reliability and a strong work ethic.
Agility
We move quickly and adapt when needed. Unlike slower, legacy platforms, we prioritise responsiveness — whether that’s onboarding new collections, releasing features or supporting our customers.

Our management team

James Mcvitie
James Mcvitie - CEO
Rich Benson
Rich Benson - COO
Pete Harvey
Pete Harvey - Customer success
Pete Simpson
Pete Simpson - CTO
Jon Peake
Jon Peake - Creative Technologist

🚀 Ready to launch your flooring visualizer?

Discover how our flooring visualisation platform can help you launch faster, showcase your products more effectively and give customers a better way to explore your catalogue.

Get in touch and we’ll walk you through it.